Friday, 10 December 2010

Assignment - Viewing Figures For All Programs


Viewing Figures


Misfits
Misfits in broadcasted on Thursday nights at 10pm. There are many reasons why the program is shown at this time, one being because of the content within each episode. In every episode, strong and offensive languages is used. Sexual and violent scenes are also shown, therefore the program has been allocated a late broadcasting time.
another reason why the program has a 10 pm showing time is because if its target audience of 16 to 20 year olds. This target audience often stay up for longer hours, therefore making 10pm a prime viewing time for that age group.
Also, prime time viewing for niche programs, which Channel 4 and E4 specialise in, is around 9pm to 11pm.
On the first episode for Misfits series two, viewing figures totalled to 477, 000. However, the following episode, one week later, dropped to 356, 000.
There are many reasons why viewing figures may have dropped, one being due to the fact that there was originally a lot of hype and advertisement for the series two opening episode, to try and draw people in to watch the program. Advertisement would have then lowered after, therefore decreasing people interest in the program.
Another reason may be due to the clashing with other programs, which are on other channels. This will be due to the fact that 10pm is prime time for niche programs.
It could also be because of first time viewers watching the first episode and thinking it was not as good as they expected. As a result of this, they don’t continue watching the series.
Another reason may be because people chose to watch the program online or, that people simply forgot to watch the program. This would be due to the fact that it had less advertisement that the first opening episode did.
The final reason why the viewing figures may have lowered is because viewers may realise that is clashed with a different series, on another channel, which they are already engaged and midway through.

East Enders

EastEnders is broadcasted every Monday, Tuesday and Friday, with starting times ranging between 7.30pm to 8pm. The program is broadcasted at these times because it is a family friendly program.
it is also aired at this time is it at time when most family have just finished their evening meals and are all sitting down together and watch the television.
It is also a TV program, that if you miss one episode, you can always get the gist of the different stories in the next episodes. Therefore, making it a perfect program to watch as a family.
In the week of the 22/11/2010 to the 28/11/2010, the average viewing figures on the Mondays episode counted as 10.5 million viewers. On Tuesday the figures averaged at 9.8 million and on Friday there was an average of 8.7 million viewers.
One reason why there may be more viewers on a Monday, is because there is always a cliff hanger in the Friday before episode. This then draws a large audience in, as they are interested and want to know the outcome of a particular story.
Reasons why the viewing figures may decrease through the week is because viewers may forget and lose track of time, therefore missing the episode.
It may also be due to the fact that the program airs at primetime, therefore clashing with a large number of different programs.
When Den Watts served Angie divorce papers on the Christmas episode back in 1986, there were 30.15 million viewers. One reason why the viewing figures may be incredibly high is because when a major storylines come to a conclusion, there is also major increase in viewing figures.
In the episode where the character Pauline Fowler died, there were 10.7 million viewers. This high figure may be due to the fact that people who don’t normally watch the program, will have tuned in because she was such an important and well known character and that wanted to see her departure from the show.

Hollyoaks

Hollyoaks is on every Monday to Friday at 6.30pm. One reason for this is because this time slot is primetime television. It is also just after when many families had their evening means and are just sitting down and watching their first program of the evening.
It may also be aired at this time because of the programs target audience of young teenagers as it is a prime time slot for them, as they do not or aren’t allowed to stay up late to watch more risqué programmes such as Misfits.
In the program, then have young teenage character, the same age as their younger teenage target audience. As a result of this, they program is put on at a suitable time for their viewing.
In the episode, where the character Warren Fox supposedly died in a major fire, there were 1.4 million viewers. This large number of views would have been due to that it was a major storyline which was built up over several episodes, therefore many people, who may not normally watch the program on a regular basis, will have wanted to see the outcome of the story.
Normal typical viewing figures for Hollyoak are averagely 850, 000 viewers. However, in the months of November and December, the figures fluctuate to up to one million viewers.  this could be due to the fact in the months prior to November and December, young  teenagers are often not and home and are out with friends. In the November and December months, the weather changes and gets colder, therefore more younger teenagers stay in and watch television, thus increasing the programs viewing figures.
In 2004, Hollyoaks had Channel  4’s highest viewing figure program. However it has obviously fallen out of fashion and been taken over by programs such as ‘Come Dine With Me’. This could be because more adults like to watch ‘Come Dine With Me’ and they are in control of the remote. Come Dine with me is now their top rated program. 
For the last 15 years, Hollyoaks has been known as the teenage soap.  They are moving from a teenage target audience to and adult target audience by making such programs as ‘Hollyoaks Extra’ which has much more risqué content and is broadcast late at night.  This is due to the fact that its viewing figures are dropping and it long dedicated viewers are getting older and wanting to see more adult themed content. 
‘Holllyoaks Later’ was a broadcast trial to see if a later audience would have more viewing figures than a teenage audience at 6 o’clock.

Lie to Me

‘Lie To Me’ is broadcasted on channel Sky One at 10pm, a prime time slot for Sky. One reason why it is air at this time will be because of its target audience. Older target audiences often tend to stay up for more hours, making 10pm a perfect broadcasting time for them.
The program will also be aired at this time because of the content and themes shown throughout it. Having adult content such as strong language and violent and sexual scenes are not suitable for younger children, therefore the program is put on late as night as most young children will be in bed.   
It may also be aired at this time as the content is not satiable for younger viewers, not because of its adult themes, but because it may have stories which and hard for them then understand, therefore making in uninteresting and not entertaining for them.
On the 14th of November 2010, the viewing figures for ‘Lie To Me’ reached 586,000 viewers. This was a decrease in number, as in the previous week, the program had 615,000 views. One reason why here may have been a decrease in numbers is because of amount of advertisement for the program.
Another reason why there may have been a decrease in viewing figures is because 10pm is such a popular time slot to have niche programmes broadcasted. Therefore, it may have clashed with other popular programs, or with other series which people are already engaged in and do not want to miss them.
It may also be due to the fact that the viewers may have found the program to not be as entertaining as they believed it to have been, hence not watching the next episode the following week. 

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